This post talks about the latest update to the Loyalty Reward Points module version 2.1.18 for Prestashop.
We’ve all received a happy birthday email from a company we’ve shopped with before or used the services of. Birthday emails are good for business and when used correctly can return better conversion rates than traditional digital engagement emails.
In the latest update to the Loyalty Rewards Points module for Prestashop we’ve introduced a new feature which allows you to reward your customers with free loyalty points on their birthday and send them personalised email, wishing them a Happy Birthday and letting them know that they’ve received some points.
Why send Birthday reward points?
Sending birthday emails with a discount in the form of Loyalty points will serve your following business goals:
- Make your customers feel special A pleasant email wishing them a happy birthday will reinforce customer delight. Make them feel further pampered by letting them know that you have gifted with loyalty points which they can use as a discount
- Conversions Generate, otherwise, unplanned conversions encouraged by offering them the Loyalty points to use a discount on their next purchase
- Engage Lapsed Customers An unexpected personalised email like a birthday email will engage even the most dormant customers and help you convert those inactive customers into new active customers once more
The latest version of the Loyalty Reward Points module can now help you accomplish the above along with all the other features already designed to help increase the number of customers returning to your store.
